Email Marketing Is The Most Effective Way Of Connecting With Your Leads
Why Email Marketing is Important
Customized email marketing management is an essential online marketing tactic for all e-commerce, lead generation, and informational websites. The goal of email marketing is to promote repeat business or engagement from your existing and potential customer base.
It’s not enough to have or build an email list. You have to attract high value leads, and nurture them through tailored email flows until they convert… then repeat the process. With the right email list generation tactics and customized flows, you can build a list of devoted customers or clients who generate repeat revenues and have a high lifetime value (LTV).
The VIP approach
At VIP Marketing Pros, our creative and advertising teams work together to create email generation campaigns and email flows. These tools help to grow and nurture an email list of reliable, high value contacts who can become loyal brand ambassadors. We offer:
Consultation
Not sure where to start with email marketing? We make the case for building and utilizing email lists to disseminate information, drive traffic to landing pages, or support your e-commerce website.
Database management
Our team can integrate email databases, maintain databases by routinely adding and cleaning new email addresses, and manage database segmentation for more effective email targeting and retargeting campaigns.
Templates
Our design team creates beautiful, clean, interactive email templates to populate your email flows and engage your list of subscribers. Sales emails, newsletters, and more can be integrated into your system.
Campaigns
We’ll leverage your email list to the fullest during promotions or events, delivering carefully spaced and timed emails that link directly to specially built landing pages for maximum conversions.
Flows
For every interaction, there should be a reaction. We can open and maintain respectful communication with your clientele from welcome emails through abandoned cart emails, thank-you emails, discount emails, and more.
Reporting
You’ll always know how your email list is performing and what your repeat business consists of with our detailed email marketing reports that track every customer through the sales funnel and beyond.
The Process:
Our team can work with established lists, cleaning and culling low-value emails and strengthening relationships with former leads and previous customers. We’ll also seek to expand your existing lists and build new ones, developing lead generation campaigns and contact forms designed to capture new emails.
Bespoke landing pages will be leveraged for list building as well as campaigns and promotions. Lists can be segmented and split tested for efficacy, and every email campaign will be tracked and fully deconstructed post-campaign for a complete report.