Did you know that using video on your business website can make it 53 times more likely that you’ll rank on the first page of Google? 

By now, video has proven to be one of the best ways to engage your audience, increase ROI, and improve click-through rates. Here are just a few reasons why you may want to think about implementing video as part of your content marketing strategy:

Consumers Love Video

According to research by Hubspot, 54% of consumers prefer to see video content from businesses or brands they support. Not only do consumers prefer to see it, but they’re also 10 times more likely to comment, share, embed, and engage with video content compared to related social posts or blogs.

Video Increases Conversions

If you’re hoping to increase your conversion rates, video is one of the best ways to do it. In one survey, 70% of B2B respondents agreed that video is better than any other type of content when it comes to producing conversions. Not to mention, a product video can increase the chance of a customer purchasing your product by 85%.

Video Popularity Continues to Grow

Content marketing is continually changing, with new trends and strategies popping up all the time. But video is no longer ‘the next big thing,’ and instead is becoming a hugely important tool in many marketers’ toolboxes. 83% of marketers believe that video is destined to become even more important, which is why finding the types of videos that your customers will engage with is simply a smart idea. 

Convinced that you should begin using video in your content marketing? Excellent. Here’s how you can get started:

Create a Video Strategy

Just like any other content marketing, you need to be able to understand the video content marketing funnel. That way, you can create video content for every stage of the buyer’s journey. 

Video can help create brand awareness, educate prospective buyers about your product or service, and make it easy for them to make a decision. Think about what you’d like to achieve with your video marketing strategy and how you can use video the most effectively for your target audience.

Grab Attention

We all know how low attention spans are online. That’s why you can’t afford to ‘save the good stuff’ for later on in your video. If you can’t grab your viewers’ attention within a few seconds, they’ll click elsewhere.

Showcase Your Products

If you’re hoping to use video to sell your product, you simply must show them off. People are incredibly visual, and showing your product in action will allow them to see how they could use it in their own lives. 

Not only is this an excellent tactic for awareness, but a product tutorial can also help people who are on the fence commit to pressing that ‘purchase’ button.

Use Testimonials

You’re probably already aware of the power of testimonials, but video testimonials take this a step further, especially if you can incorporate storytelling. If you already have fans who are ready to sing your praises, video testimonials are an excellent way to generate social proof and build trust.

Prepare for Mobile

These days, most videos are watched on mobile devices. Not only does this mean that they need to be short and attention-grabbing, but they should be able to be watched without sound. That means that you’ll need to incorporate subtitles to reach the highest number of people. 

Do you need a complete overhaul of your marketing? Ready to hand it over to the professionals? Get in touch with the friendly team at VIP to learn how we can help.