Protect Your Reputation
Why Reputation Management is Important
Whether or not your company participates in online conversation about your brand, public conversations about your organization will happen. One out of a hundred people will talk about a positive experience, but four out of five will share a poor one. Negativity, incorrect or misleading information, and even outright falsehoods can damage your brand’s reputation when they show up on review sites or social media.
More than one organization has been brought down by the wrong kind of viral content. Staying on top of your online reputation and proactively working to keep positive content in front of consumers is one of the best ways to head off bad press. Reputation management can prevent your company from taking a hit because of a disgruntled customer, incensed former employee, or underhanded competitors.
The VIP Approach
At VIP Marketing Pros, our reputation management experts can leverage both proactive techniques to keep your image squeaky clean, and remedial actions in case of negative commentary online. These methods include:
Discovery
We’ll scour the web for all mentions of your brand, both positive and negative, and use targeted keyword searches on Google to find out if your company or executives have been named on scam alert sites or in negative reviews.
Analysis
All content will be evaluated to determine its potential for damage, as well as the likelihood of its being seen by consumers seeking information on your brand. High risk items will be addressed first.
Remediation
Remedial plans will be set in motion to have false or unsavory material deleted or pushed down in the search results. In some cases, information may be removed or edited. In others, the only solution is to supplant bad with good.
Content Creation & Dissemination
Our content teams will go to work pushing out high quality, positive content to fill up the first page of Google. We’ll leverage your website, blog, articles on third party sites, press releases, and social media.
Maintenance
Reputation management is ongoing. We’ll continually monitor the internet for new mentions of your company, good or bad, and react accordingly, boosting positive content and addressing or burying the negative.
The Process:
Your online reputation is an invaluable asset. We can help you repair it if necessary, but it’s even easier to protect and maintain it by establishing dominance over search results that include your name.
By continually creating and disseminating tailored content online, we can cement your reputation as highly positive and help protect your company from negativity and bad press.