As Director of Graphic Design & Branding, Lauren is a superior Brand Consultant and Impact Strategist. She leads our Graphic Design & Branding team in building businesses and brands by telling their story though visual and written mediums — defining the DNA at the core of a brand, architecting an empathetic identity from that DNA, bringing the identity to life through language and visual design, then executing a strategy to integrate it into a holistic and impactful brand experience.
Her approach to brand development and design is both creative and analytical: based on logic, backed by research, brought together with a huge dose of imagination and inspiration.
Lauren received a B.A. in Journalism from the University of Missouri – ranked the best journalism school in the U.S. – where she studied Strategic Communication and Business with an emphasis in Art Direction.
Her broad experience and natural talent allows for a holistic perspective—focusing on the details while simultaneously thinking of the big picture.
The qualitative result is a empathetic connection between a brand and its audience and the quantitative result is progress toward real and positive impact.