While social media is an important part of most content marketing strategies, it can also eat up a lot of time. Balancing your sharing and engagement on social media with your other content marketing tasks can be difficult, and if you’re not careful you may find that your team is spending too much time scrolling through the social channels. 

Of course, some of this can be addressed with a customized social media strategy. This will ensure that your social media efforts are actually moving your business forward. However, there are also plenty of great tools that can help you automate much of your social media, so you can spend less time posting on social media, and more time interacting with potential customers.

Here are the top social media marketing tools for your team:

Buffer

Buffer is well-known as one of the best social media management platforms out there. You can use it with Linkedin, Pinterest, Instagram, Twitter, and Facebook. Buffer allows you to schedule your posts and you can choose when those posts should be automated, such as ‘weekdays’ or ‘every day.’ 

Buffer also allows you to evaluate the performance of past posts, so you can analyze them to see which were the most effective.

MeetEdgar

MeetEdgar is another scheduling tool, however, this one makes it easy for you to recycle your old posts. This tool is particularly good for businesses posting blog posts, and it’s also great for Twitter which moves faster than most other social media platforms. 

Users simply organize their posts based on their categories and schedule them. Then, Edgar will begin uploading content from each category, before recycling some of the older updates once all scheduled posts have been posted.

Hootsuite

Just like the above tools, Hootsuite will allow you to schedule your social media posts, and it’s compatible with more than 35 different social networks. Where it really stands out though, is its analytics. 

Hootsuite measures the performance of your campaigns with more than 200 metrics. Reports can be exported as PDF, Powerpoint, CSV, and Excel files to share throughout your business, and you can also monitor social media channels for new followers, mentions, engagement, hashtags, search terms, and more.

Sprout Social

This social media management tool works for Pinterest, Instagram, LinkedIn, Facebook, and Twitter. It allows you to post to multiple networks at the same time, and you can choose your schedule or let the Sprout Queue choose the best time for your posts. 

This is a great tool if you have more than one person handling your social media campaigns. You can see when your team members are replying and viewing messages in real-time, and you can also assign different tasks to team members, making it easy for everyone to collaborate.

Iconosquare

If your social media strategy has a focus on Instagram and Facebook, Iconosquare may be the best option for you. This is because Iconosquare helps you publish, monitor, and analyze your visual content. 

Where this social media marketing tool stands out is with its responsive dashboard. Navigation is easy, and you can schedule content for both Facebook and Instagram. This includes video and image posts for Facebook along with Story updates and carousels for Instagram. The handy preview feature allows you to preview your feeds to ensure they remain on-brand.

Sendible

Sendible is another good option for scheduling and is compatible with more than 20 social media channels. The Smart Queues take the guesswork out of scheduling, and you can also set it to automatically repost your best-performing content. 

The Sendible calendar is a step above the rest, and it displays all pending updates while making it easy for you to use royalty-free images from Google Image and Flickr. Sendible also integrates with Google Analytics, so you can more easily measure CTR to your website and keep an eye on your conversions. 

Not sure where to get started with your social media marketing? We can help you create a strategy for your business. Get in touch to learn more.