Promotional Marketing

Why Promotions are Important

Creating promotions can be one of the most effective ways to boost brand visibility and engage your consumer base. From giveaways and contests to branded corporate promotions and customer referral incentives, promoting your brand can take many shapes and forms.

The important thing when conceptualizing a promotion is to have a defined end goal. That could be simple brand visibility, positive PR and press, exposure for a new product or service, email list generation, attracting new customers, or encouraging the return of old clients. It’s time for a fresh, creative approach to your company’s promotional outreach.

The VIP Approach

At VIP Marketing Pros, we realize there is more to promotions than BOGO (buy one get one free or half off) sales. We craft promotions that create a buzz and put your company on the map, including:

Giveaways & Contests

A giveaway or contest can be a terrific way to connect with consumers. Social media can be the perfect medium to leverage a giveaway or contest to collect emails or collect user generated content (UGC).

POS Promotions

These promotions are found near a checkout location, or point of sale. This can be physical, as in a store cashier, or virtual, as in a display on a website checkout page. POS promotions can be tied to a product, offer, or event.

Causes and Charities

Sales can be tied to charities or good causes. An example would be a percentage of revenues or all sales proceeds on a specific date donated to charity. Causes can also be supported by donations of goods or services.

Incentives

Incentives can be given to support customer referral programs, affiliate programs, or as a way to boost upselling or cross-selling initiatives. Incentives can be products, services, or third party prizes like electronics or gift cards.

Customer Appreciation

We can coordinate and conduct a customer appreciation day either onsite or virtually, creating goodwill for your existing customers and leveraging their goodwill to boost word of mouth referrals or social shares.

Branded Promotional Gifts

A television ad or radio spot burns through its value in seconds, leaving a single, easily forgotten impression. A branded promotional gift can provide impression after impression, constantly reminding the user of your brand.

Customer Surveys

Want to make customers happy? Ask for their opinion, pay attention, and reward them for their time. Customer feedback requests and surveys are a terrific way to get input from your customer base and give back a little.

Coupons

Discounts presented at point of sale are always appreciated, but coupons served via direct mail, email, and mobile advertising can drive sales and perform a basic advertising function by keeping your promotions in the line of sight.

The Process:

Promotions aren’t one-size-fits-all. Our team will delve into your customer preferences and motivations, and develop promotions that are targeted and tailored for positive experiences.

We’ll track promotions just like any other campaign, measuring impact and reporting back on their success. The right promotion can go a long way to building your audience and customer list.