Make Your Website Rank Higher with SEO
Why Search Engine Optimization is Important
When it comes to your website, you can’t just “build it and they will come.” Search engine optimization is required to ensure that people looking for the service or product you offer can find you when they turn to Google. If your website isn’t visible on the first page of results for relevant search terms, you’re missing out on 90% of the traffic for your industry.
Getting great Google rankings isn’t just about keywords and links. It requires a comprehensive approach that focuses on making your website simultaneously attractive to both search engines and search engine users. To achieve top SEO, you need top SEO experts.
The VIP Approach
At VIP Marketing Pros, FIRST we build it, NEXT we SEO it, and THEN they come. Our process includes SEO from the initial concept on through your website launch and beyond. We deliver:
Keyword Research
It’s not enough to make a list of the top search terms for your industry. We complete a thorough and accurate analysis of short and long-tail search terms with an eye to ranking your website organically.
SEO Labs & Diagnostics
Have existing content on the web? We put your materials through its paces, identifying strengths and weaknesses to help us better plan the next phase of SEO execution.
Information Architecture Optimization
Google wants your website visitors to get the information they need as quickly as possible. That means making sure your navigation is intuitive and users can reach the right location in as few clicks as possible.
Algorithmic Optimization
Google and other search engines use algorithms to rank websites for any given search term – and the algorithm is constantly changing. Our team stays on top of the latest developments, keeping your SEO fresh and effective.
Link building
Every link that points to your website is like a voucher for your value. We concentrate on links from websites that have already achieved high scores, to increase your own website’s worth as perceived by Google.
Content optimization
Every piece of content you put online should be targeted for potential SEO value. Our content team can brush up existing content and bring it into compliance with the latest SEO best practices.
Blogging and social media
Generating high quality, SEO friendly content for onsite and offsite use is part of a strong SEO strategy. We develop regular content to push out across multiple platforms and aid in building consumer trust and confidence.
The Process:
SEO is an ongoing process that starts with analytics, moves on through optimization, and continues with constant monitoring, reporting, and refinement. We utilize tools like Google Analytics, deliver monthly, weekly, or on-demand reports, and automate your SEO whenever possible for higher ROI.
You can check your website’s current rankings on Google by entering search terms related to your product or service, with a location if appropriate, such as “limousine rental Miami Florida.” If your website doesn’t show up on the first page of results, SEO can help.