Are You Social?
Why Social Media Marketing is Important
The single most effective form of marketing has always been word of mouth. In today’s digital world, social media is the new peer to peer network for word of mouth referrals. People don’t only recommend products, services, and business on social media – they also discuss them, review them, and praise or complain about them.
There is going to be conversation about your brand online. The goal when it comes to social media marketing (SMM) is subtly controlling that conversation. Not participating doesn’t just mean missing an opportunity to gain new clients, customers, or business partners; it could mean losing everything due to the perception that you are ignoring consumers in their time of crisis.
The VIP Approach
At VIP Marketing Pros, social media marketing plays a huge part in keeping your company in good public standing. We ensure that consumer comments or complaints are swiftly addressed, that your voice is active in all conversations, and that you’re “always on” in the eyes of the public.
Social Media Analysis
The first step when it comes to social media is a comprehensive look at all mentions of your company in the online world. This helps us create a snapshot of how you are currently perceived online, and highlight top areas of focus.
Social Media Strategy
Once we’ve gotten an idea of when, where, and why your name is coming up, we’ll clarify which platforms can provide the most value. Themes can be identified, and a content and campaign calendar created.
Organic Social Content Creation
One set of content will be created to drive positive conversations around your brand, providing your social followers with high value information. The goal of this content is engagement.
Paid Social Advertising Campaigns
A secondary set of content will be created to drive specific actions on paid social advertising platforms, helping you to increase followings, grow your email list, and drive traffic. The goal of this content is conversions.
Branded Content
Image-based content has repeatedly been proven to drive higher visibility and engagement on social. Our graphics team springs into action to create visually attractive content, “hooking” your viewers and keeping their attention.
Video Optimization
Every month, videos increase their viewership online, and social media videos account for a lion’s share of online video viewing. We optimize your video content for social, increasing your digital reach exponentially.
The Process:
Social media analysis tells us where your company currently stands, and can help show where to go. Competitor research helps paint a picture of what is being done in the industry on social media already, and where opportunities to stand out exist.
Strategic planning, campaign creation, and testing lets us refine your social voice. Constant monitoring lets us stay ahead of consumer complaints. With VIP Marketing Pros on the job, your social standing goes up… and up… and up!