As Director of Graphic Design & Branding, Lauren is a superior Brand Consultant and Impact Strategist. She leads our Graphic Design & Branding team in building businesses and brands by telling their story through visual and written mediums, defining the DNA at the core of a brand, architecting an empathetic identity from that DNA, bringing the identity to life through language and visual design, and then executing a strategy to integrate it into a holistic and impactful brand experience.
Her approach to brand development and design is both creative and analytical: grounded in logic, backed by research, and infused with imagination and inspiration.
Lauren received a B.A. in Journalism from the University of Missouri, ranked the best journalism school in the U.S., where she studied Strategic Communication and Business with an emphasis in Art Direction.
Her broad experience and natural talent give her a holistic perspective, focusing on the details while keeping the big picture in view.
The qualitative result is an empathetic connection between a brand and its audience; the quantitative result is progress toward real, positive impact.
